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Internet marketing strategies are centered in two proven
principles.
1) Most people utilize search engines when browsing for
the web.
2) People spend more time reading e-mail than browsing.
Search
Engine Marketing
The mantra "Location. Location. Location" also
holds for the Web. Because 80-85% of people utilize search
engines to browse online, high placement in major ones -
such as Yahoo, Google and MSN - for words associated with
your products and services becomes equivalent to a location
on Main Street or in a high-traffic mall.
We utilize
two avenues for high placement. The first is through optimizing
your site pages for high placement. This is done through
a combination of techniques we have discovered through our
research. The second is through sponsored listings, utilizing
pay-per-click search engine strategies through Overture
and Google's AdWords programs, that guarantee high placement
in major search engines for specific search terms.
E-mail
Marketing
Marketing by permission-based e-mail could prove to be one
of the most cost-effective means of marketing you could
do.
Our
e-mail marketing strategies rely on opt-in e-mail address
collection and management methods and the delivery of persuasive
e-mail campaigns.
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